Within any business there are five stages in which a new product is adopted awareness of the product the consumer must be aware of the product that the business is marketing. Interest in the product the consumer must have an interest in the product for them to buy it. Evaluation some businesses will use this to let the consumer evaluate the product to see if it meets their approval. Trial is when the product will reach the shelves of the small business to see how well the product will sell. The last stage is the adoption of the new product onto the small business shelves. Consumer’s will not purchase products that do not meet their needs of that product. I know from experience that many of the products that I have used have not met the standards that they should because of the rush to get them on the store shelves. In my opinion the consumer will adopt and use the product or service from the time that they buy the product. Some consumer’s will wait for the product to get out all of the kinks so that the product produces more than the first batch of the product.
Tammy Hopkinson, MBA College Life 1 Minute
Published by Tammy Hopkinson, MBA
I love to write, spend time with the family, and work for the things that I have. It has not always been an easy road but it never is. The more challenging it is the more she loves life. Her goal is to achieve her dreams of having her own business one day. I hope that you enjoy the articles that I write. Some of them are personal experiences that I hope enlighten others. Happy reading! Enjoying life to the fullest. :) View all posts by Tammy Hopkinson, MBA