Social Responsibility


What role does social responsibility play in the development of a new product or service? What types of ethical questions must you consider when introducing a new product or service?

Social responsibility plays a very important role in the development of a product or new service within a company or business mainly because it focuses around the better part of the aspects of the business. Within the marketing business the social responsibility by increasing the customer expectations, having a tighter government, the legislation and pressure of marketing within the business, or evolving employee goals and ambitions within the company. When a business introduces a new product or service it must be done carefully to avoid the detriment to society and protect the rights of everyone that is involved with the planning and implementation of the product or service. Ethics also plays a role when introducing a new product or service for a business and also includes the consumer as well. Employee’s should be held responsible for any unethical behavior towards other employee’s or customer’s as well. Many times people do not stop and think about what they are saying or talking about in front of the customer. They do not think about the consequences of their actions or words. I have seen and heard it all being a server and let me say this that people are not shy about talking about their lives and what they do.

Marketing


Which components do you think are the most important when developing a marketing plan? Explain why. Discuss at least three key components
In my opinion the most important components of developing a marketing plan would include the marketing strategies, a situation analysis, and the SWOTT analysis. All of these components are useful within the business setting for a variety of reasons. With a SWOTT analysis the company is able to see whether or not the product or service is doing well and fitting in with the latest trends within the market. By having this type of component the company is able to see where the weaknesses are for that product or service so that they may act quickly in resolving any issues that may arise. When it comes to the situation analysis which is another component that company’s should use in order to know what the macroeconomic or social factors may be before creating a newer product. Also by having marketing strategies in effect will allow the company to see the demand of the product so they might be able to bring in some profits from the product or service that they have created. Marketing strategies are another component that businesses will use in order to maximize their profits. Every business has to compete to stay within the market. Which means they have to constantly keep checking their product or service for the better of the consumer.