Mission, Vision, Values, and Environmental Scanning


By describing, the three critical components of environmental scanning that would apply to the business that I have chosen which would be an organic aqua-phonics greenhouse. Within this paper, I will discuss the purpose of the business clearly and succinctly. I will discuss three of the critical components that would apply to Ponder Hill Enterprise’s. The only stakeholder’s are the owner’s Tammy and David where Tammy takes care of the paperwork, and other business related items. David takes care of the daily maintenance of the Enterprise. Therefore, by making sure that everything is in running order for the business. The external components of the business would include the vendors, consumer’s, suppliers, or anyone else that the business has within their company.
In defining environmental scanning this is the acquisition and use of information about the current events, trends, and relationships within the business’s external environment. A company mission statement is what separates them from other company’s like them and helps to identify the scope of the business operations. The mission statement clearly states the business’s product, market, and technological areas that will emphasis the way the company reflects on values, and priorities of the strategic decision makers within the business. There are implications to everything that is done within the business therefore, there would be needs to attend to if the company or business is not profiting or standing up to their mission statement. This would indicate that the mission statement of the company would need to be looked at. In this day and time the sustainability, that defines your business and goals within the market place. As a business owner, she will have to make the decisions about the business and everyday operations. Creating the mission statement for your business needs to be looked at or memorized and the owner should always stick to the promises they make to consumers. By looking at the long-term objectives, of Ponder Hill Enterprises that I would like to build within the next few years. The owner would need to consider the following: return on investment, competitive positioning of the product, technological leadership within the business, profitability, and other objectives as well. According to Pearce & Robinson (2004), the thorniest issues faced in defining a company mission are those that pertain to responsibility.

Mission Statement
The mission of Ponder Hill Enterprises is to provide eco-friendly ways to cut back on pollution and save money in the process. To provide fresh produce all organic with no chemicals of any kind.

Vision Statement
Our company’s vision statement is to become the America’s leading consumer company for organically fresh foods.

Values Statement
Ponder Hill Enterprise’s values statement is to be driven by the creativity, resourcefulness, focus, and entrepreneurial spirit to have the support of the consumer’s. To have an inspired and diverse team that respects the contribution from everyone within the company. To ensure the health and safety of our people surrounding are paramount. Ponder Hill Enterprise’s will prove to be a leader in their responsibility for the environment. That the integrity of the company is never compromised and that they make a positive contribution to the society.

Pearce, J. A., II, & Robinson, R. B., Jr. (2005). Strategic management: Formulation, implementation, and control (9th ed.). Boston, MA: McGraw-Hill Irwin

Social Responsibility


What role does social responsibility play in the development of a new product or service? What types of ethical questions must you consider when introducing a new product or service?

Social responsibility plays a very important role in the development of a product or new service within a company or business mainly because it focuses around the better part of the aspects of the business. Within the marketing business the social responsibility by increasing the customer expectations, having a tighter government, the legislation and pressure of marketing within the business, or evolving employee goals and ambitions within the company. When a business introduces a new product or service it must be done carefully to avoid the detriment to society and protect the rights of everyone that is involved with the planning and implementation of the product or service. Ethics also plays a role when introducing a new product or service for a business and also includes the consumer as well. Employee’s should be held responsible for any unethical behavior towards other employee’s or customer’s as well. Many times people do not stop and think about what they are saying or talking about in front of the customer. They do not think about the consequences of their actions or words. I have seen and heard it all being a server and let me say this that people are not shy about talking about their lives and what they do.