I like to read the front page, and then work my way through the paper to the comics. The comics are the best part of the paper. Many of the articles that are in the newspaper are interesting to read. But I live in a small town so the articles are short and to the point. The one section of the paper that I do not care too much about is Sports. About the only thing that I like to watch with my husband is the UFC. I love to watch a good fight.
What is the most important thing to consider in new product development for a small business? Explain why. Is it necessary to evaluate the new product idea at each stage of the development process? Explain why or why not.
You know many of the products that I have bought over the years do not keep up with the standards of products that have been around for years. In a small business you have to make sure that the product is safe for the consumer. If the product does not meet the customer’s standards they will not endorse the product to anyone else but more than likely will give you a bad review on the product. Larger companies do not really worry about whether or not a product will pass or fail. When a company is considering developing a new product it must be sure that the product is “highly desirable, feasible, and cost-effective” (Kotler and Keller 2009). The product must catch the eye of the consumer in order for them to purchase the item. Many of the products that small businesses are coming out with now are feasible and consumer’s will purchase them. Look at the different types of cell phones and how many people purchase this product. It is feasible to the consumer and they are willing to take the risk on purchasing the product. The products must be cost effective in order for the business to make any money off of it. If customer’s are interested and it is marketed right the consumer’s will fly into the store to get that product.
Within any business there are five stages in which a new product is adopted awareness of the product the consumer must be aware of the product that the business is marketing. Interest in the product the consumer must have an interest in the product for them to buy it. Evaluation some businesses will use this to let the consumer evaluate the product to see if it meets their approval. Trial is when the product will reach the shelves of the small business to see how well the product will sell. The last stage is the adoption of the new product onto the small business shelves. Consumer’s will not purchase products that do not meet their needs of that product. I know from experience that many of the products that I have used have not met the standards that they should because of the rush to get them on the store shelves. In my opinion the consumer will adopt and use the product or service from the time that they buy the product. Some consumer’s will wait for the product to get out all of the kinks so that the product produces more than the first batch of the product.
I have to say that I never imagined that people would read the articles that I write about the things that I learned in school or anything that is on my mind at a certain moment. It is quite interesting that the more you change something about your blog it drives more traffic into reading the articles that you have on your blog or website. I have enjoyed writing these articles and will continue to strive to attract more people to read the information that I have and contributing to the issues of real life compared to fantasy. Real world examples of how people like us make things happen when you do not have much. I have found that writing is becoming the interest in my life as well as working a full-time job.