Refining Broad Markets


How might you refine broad market segments into focused target markets? Discuss at least three ways that you might segment markets when developing your target markets By refining broad market segments we would break them down into different categories. Which is refined into a more focused market that would possibly look like a family tree. … Continue reading Refining Broad Markets

Foreign Markets


3) What might be the special problems of small businesses entering foreign markets? Discuss at least two problems that might be encountered. How might these problems be approached to create a successful marketing campaign? When might it be best to market a product or service only locally? There are two significant problems that either a … Continue reading Foreign Markets

Foreign Markets


When a company is looking at the foreign markets and selling their products within those markets the seller needs to be aware of the different cultures and customs or beliefs of that market. Many times people forget that all markets are not the same. What may be okay here in the United States may not … Continue reading Foreign Markets