3) What might be the special problems of small businesses entering foreign markets? Discuss at least two problems that might be encountered. How might these problems be approached to create a successful marketing campaign? When might it be best to market a product or service only locally?
There are two significant problems that either a large or small business can run into when entering the foreign market place. Failing to adapt a product and to make it market appropriate can cause marketing issues for the business. Going through the wrong distribution channels will cause a desired product to never reach the destination that is intended. Many restaurants have different types of products on their menu’s depending on what type of customer’s they have coming into their establishment. Not every McDonald’s is going to have the same menu items that we have here in my home town. Every culture and every business has their own taste’s and marketing techniques. It is up to the business to know how to market to the right types of consumer’s in order to make the product a success. All business’s have different items for different types of customer’s. Waffle House serves eggs and different types of items to their customer’s while Cracker Barrel offer’s more with the dinner’s they serve. The whole idea behind being in business is attracting different types of people to your establishment and by offering items or products that will entice the consumer to come in. It will also give the word of mouth marketing that every company seeks to find from the customer’s. Finding that niche within the market will also help in getting the product or service to be a success.