3) What factors might allow a brand a potentially long life? What roles might product functionality and product design have on brand success? What advantages might a small business have in developing a branding strategy over a large business? What disadvantages?
The factor is which might allow a brand a potentially longer life within the market would be quality, customer satisfaction, and the cost of the product. If the product that the company is marketing is functional and is top notch with no mistakes the success of this product would be beneficial to the company. One of the things that the business has to look for is whether or not a competitor is selling the product for a cheaper price. Although spending less does not guarantee that the product will work. The hope is to make sure that the consumer will purchase this product again from your establishment. In any business the success of a product depends on consumer satisfaction.
Something else that the business or company needs to look at during the marketing process is the brand of product must be taken into account and that there will be different outcomes to the end result of the product. Small business may have an advantage with developing strategies over the larger businesses because they have more room to experiment with the product. When a business starts out on a clean slate they are able to see what they can perfect about the product to entice customer’s to purchase their products over and over.